How 27b uses Jitter to scale motion without slowing down
27b is a multidisciplinary creative studio, working across branding, digital, and visual design. With a team of creatives and engineers, they provide full-service solutions, from concept through execution.
The old way
Before Jitter, 27b handled most of their motion work in After Effects. And while it worked well for big, production-heavy projects, it wasn't the right tool for everything else the team needed to ship. As their projects became more iterative and social-first, the cost of motion started to add up. Iterating, exporting, and incorporating even small changes often meant hours spent on rebuilding animations from scratch.
“If we wanted to tweak something in After Effects, we'd have to reset everything and ensure the anchor points were perfect so that nothing would break. Changes often took hours or days.”
The new way
That shifted when the team came across Jitter. Rather than a specialized tool for motion experts, it immediately felt like a natural extension of how they already work. Within a few days, multiple designers on the team who hadn't worked with motion before were creating animated content.
Instead of bouncing between tools, the team can now start in Figma, import the designs into Jitter, and quickly animate them without disrupting the flow of the project.
“To a digital designer, Jitter feels like an extension of Figma. Exporting your design takes a second, the plugin keeps everything pixel-perfect, and the environment feels instantly familiar.”
While they still use After Effects for complex motion projects, Jitter has become the studio's go-to tool for most of their animation work, from social media content to quick prototypes and explorations.
“If you are looking for something that doesn't have the complexity of After Effects but is way more powerful than prototyping in Figma, you're going to love Jitter.”
Animated social media content at scale
Social media content is one of 27b's biggest use cases for motion, and one where speed and flexibility matter most. Whether it's campaign assets, showreels, or case study visuals, the team uses Jitter to create clean, polished animations fast.
“For social media, it's the best tool. We use it for almost everything we post.”
Quick iterations and variations
One of 27b's favorite parts of Jitter is how easy it makes iteration, especially when clients need quick changes or when the same idea needs to work across multiple formats. This workflow is especially valuable in studio life, where “one more version” is often the default request. Jitter helps the team make sure small tweaks never turn into hours of production work.
“Clients often want to see different approaches side by side. With Jitter, it's very easy to create variations in the same file and share a link with the client so they can review everything in one place.”
Early motion explorations
Jitter also lets 27b explore motion early in the design process. This makes it easy to experiment with different directions, validate ideas, and bring the team and clients along quickly. “For us, motion is never an afterthought”, describes Flavien.
Whether they're working on a rebrand or a digital campaign, the team often starts animating while they're still designing. Treating motion as a core part of the design process rather than a finishing touch helps the studio move quicker and shape more cohesive and expressive brands from the start.
The results
With Jitter, 27b unlocked a faster, more natural workflow for everyday animation. They can stay close to their Figma process, explore motion earlier, and iterate faster without the overhead of complex tools and workflows.
Animation scales beyond experts
Jitter made motion accessible to everyone across the studio. Instead of having to wait for a motion expert, a lot of the designers are now creating animations daily, which keeps the team flexible and ready to take on a wider variety of projects.
“Multiple designers on our team are now creating animated content, and most of them have no background in motion design.”
Iteration and approvals are lightning-fast
With Jitter, tweaks don't turn into rebuilds. The team can get feedback, adjust an animation, export an updated version, and share it again in minutes. This makes reviews and approvals faster and more efficient. “Jitter lets us make changes instantly and export an updated version in minutes”, describes Flavien.
They produce more motion in less time
For the team at 27b, Jitter sits in the sweet spot between prototyping in Figma and After Effects, letting designers create polished animations fast. By making motion feel lightweight, Jitter helps 27b keep their quality bar high while moving at studio speed. “Animations that used to take hours to create now take minutes”, mentions Flavien.
But for 27b, the win isn't just “more motion”; it's what motion unlocks. By using Jitter to animate everyday pieces like social media visuals, branding assets, and early explorations, they're seeing more engagement on their social media, improved communication with clients, and easier sign-off.
